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Content Marketing Team Lead

Marketing

Natural Intelligence, a global leader in performance marketing, is looking for a talented Content Marketing Team Lead to join us on our mission to simplify decision-making for millions!

What You'll Do

This role requires a proactive leader who can drive business impact, mentor a high-performing team of Content Marketing Managers, and push the boundaries of content innovation.

If you are a performance-focused leader who understands how content fuels revenue growth, optimizes conversion funnels and enhances user engagement, we want to hear from you!

Responsibilities:

Own Content as a Business Growth Driver

  • Take full ownership of content strategy and data-driven optimization efforts, ensuring a direct impact on performance KPIs across multiple verticals.
  • Work closely with the PPC, bizDev, product, and operation teams to ensure that content supports business needs and monetization goals.
  • Proactively identify content opportunities that improve user engagement, drive action, and increase business value.

Lead, Develop, and Elevate a High-Performing Team

  • Manage, coach, and challenge a team of Content Marketing Managers, setting clear expectations for impact, ownership, and accountability.
  • Foster a high-performance culture where content managers are strategic thinkers, not just content executors. Advocate for content’s role in business success, ensuring it is a core part of decision-making in cross-functional initiatives.
  • Ensure team members have a clear path for growth, equipping them with skills in performance-driven content strategy, AI tools, and cross-functional collaboration.

Innovate and Optimize at Scale

  • Leverage AI and automation tools to increase efficiency without sacrificing quality.
  • Drive experimentation—test new content formats, engagement techniques, and UX optimizations to improve CTR, CR, and user trust.
  • Stay ahead of industry trends, competitor strategies, and emerging technologies to ensure our content remains best-in-class.

Requirements

Must-Have

  • 5+ years of experience in content marketing, UX copy, digital marketing, or content management, with a proven track record of driving business impact through content.
  • 2+ years of experience leading and managing content teams, with a focus on mentorship, performance, and growth.
  • A data-driven leader with expertise in optimization and user behavior, using analytics to boost content performance and revenue.
  • Excellent stakeholder management skills, with experience driving alignment across teams to maximize impact.
  • Proven experience in crafting and executing content strategies that align with business goals and drive growth.
  • A natural storyteller, able to craft compelling narratives that engage users, build trust, and drive action.
  • Hands-on experience with GenAI tools, leveraging AI to enhance content strategy, efficiency, and performance.

Nice-to-Have

  • Hands-on experience with CMS platforms and workflow management tools.
  • Familiarity with the US market.

Send your CV along with examples of content strategies or projects you’ve led, highlighting measurable business impact.


About Natural Intelligence

Founded in 2009, we've grown into an industry leader while remaining bootstrapped. Our comparison websites connect high-intent consumers with top global brands, creating better decision journeys. Our success comes from combining cutting-edge technology and strategic partnerships.

Why You’ll Love Working Here

  • AI-First: Create innovative solutions for millions with cutting-edge AI tools.
  • Inclusive Environment: 52% women, with vibrant communities for Olim, LGBTQ+, families, and more.
  • Rewarding Career: Competitive pay, stock options, clear growth paths.
  • Premium Workspaces: Stunning ToHa Tel Aviv offices with gym, music studio, and great coffee, and a new office in Madrid!
  • Work-Life Balance: Enjoy legendary company parties, happy hours and team events.

Equal Opportunity Employer

Equal Opportunity Employer We hire based on talent and potential, welcoming applicants from all backgrounds. Reasonable accommodations available upon request at equal.employment@naturalint.com .

Are you a Natural Talent? Join us!


*Only suitable CVs will be considered.

Apply for this position